Honchō Search & Social Agency Senior Content Executive September 2021 –
Honchō are the global search marketing agency that powers online growth for ambitious brands through advanced SEO, PPC, Social Media & Digital PR campaigns. My role involves creating written content for a portfolio of clients, and supporting with the ideation, implementation and delivery of content strategy.
Honchō are the global search marketing agency that powers online growth for ambitious brands through advanced SEO, PPC, Social Media & Digital PR campaigns. My role involves creating written content for a portfolio of clients, and supporting with the ideation, implementation and delivery of content strategy.
Honchō is thrilled to have been shortlisted for ‘Health Content Campaign of the Year’ in the 2024 European Content Awards!
Creating content that matters is always the goal but when the opportunity to make a real impact on people’s lives comes up, you grab it with both hands.
Shift.ms is a network for people with multiple sclerosis. Founded by those living with MS (MSers) for others living with MS, the charity supports many thousands of recently diagnosed people across the world as they make sense of MS. |
Long Form Content and Why It MattersI love long form content. Of course, I would say that wouldn’t I? It keeps me employed. Well, that may be true, but I also love it as a reader, researcher, and consumer. It shows, someone has taken the time to sit down and really consider the subject, put some thought into it and decide what’s worth mentioning and what’s not.
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Rage Against the Machine: AI Vs Content WritersI hate AI. I understand that’s probably not the right thing to say in the current climate, when we’re all supposed to be ecstatic about its time-saving capabilities and marvel at what it can achieve, but that’s the truth.
ChatGPT has been with us just over a year now, and in that time has fundamentally changed the role of many marketers. In terms of content writing, it has shifted the paradigm from building something from scratch to tinkering with the machine that now builds for you. |
The Power of Collaborative Content PlanningDuring my time at Honcho I developed a collaborative content plan to maximise the efficiencies of content output for clients and see better returns across the board, as well as seeing greater communication across teams. I wrote this blog to better explain it.
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How to Develop Tone of Voice (and What Sir Alec Guinness Can Teach Us About It)Tone of voice (TOV) is a core element to any sort of content or copy for almost all organisations. It sets out the structure for how you want your brand or product to be seen and yet, whilst most will have TOV guidelines, there are relatively few memorable TOVs themselves.
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UK Search Awards 2021The UK Search Awards are where the great and the good of SEO, PPC, Paid Social and Digital PR gather to mingle, socialise, and make some noise about the successes in their industry. Already knowing we were good; Honchō asked themselves the question, “are we great?”
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Meet VincentThe content team is growing with Vincent being our most recent hire in the department. So we sat down with him to chat about all things Vincent, including his experience in the industry, his hobbies, his coffee blog and more.
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Personal Branding: What Is It and How It Can Work for Employees and Employers Alike?When I was first asked what my ‘personal brand’ was, I became so offended at the concept that I went full Patrick McGoohan in The Prisoner (and if you understand that reference you are either approaching retirement age or are a massive sci-fi nerd). I’m not a brand, I’m an individual and as such the thought of commodifying my personality sounded grotesque and a step towards devaluing my individuality. However, in hindsight, I couldn’t have been further from the truth.
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Google Announces .day Domain and Here's What It Could Look LikeLast Tuesday (25/1/22), Google Registry announced they would be launching .day as a top level domain with weekday based companies rapidly swooping in to get one. Simply put, you can buy a web domain as .day rather than .co.uk or .com, opening up a wealth of branding and marketing opportunities.
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How to Tap Into The Potential of Search MarketingHere’s a crazy statistic for you: 15% of Google searches seen every day have never been googled before. This factoid comes courtesy of Rajan Patel, the VP of Engineering at Google.
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Sex Sells and Other Marketing Myths That Can Tank Your Strategies“Sex sells!” No, it doesn’t but it does generate clicks hence why I’ve cynically employed the word here. Sorry, not sorry.
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If ChatGPT was a Colleague, You'd Hate ItChatGPT is flavour of the month in marketing, with the A.I chatbot being found to have many applications that can be useful across the board.
Built on top of multiple large language models and using learning techniques to refine its database of knowledge, it effectively gets better at what it does the more you use it. Launched in November 2022, it’s still an incredibly new tool which, in turn, is generating wild optimism and deep scepticism from different corners of the marketing world. |
At Honcho, we appreciate the value of content and the role it plays in any successful digital strategy. That’s why we’ve invested in an in-house team of writers and editors, who specialise in creating and crafting accurate and informative content that delivers genuine results.
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Honcho Careers PageHoncho are always on the lookout for great talent to join our team, from specialist skills like PPC, SEO and Digital PR to copywriters, project managers and strategists. If you think you can offer us something different - Get in touch!
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Client Work
Chiltern Oak Furniture
An online furniture store beginning to move into physical premises wanted a greater online presence and visibility. By developing an SEO strategy that involved optimising content and metadata, and writing product descriptions, category pages, and blogs. Honchō helped significantly increased their market share.
Blog Posts
2022 Trends In Oak Furniture
Oak furniture has always had a timelessness to it thanks to its high-quality grain and sturdiness in build. However, trends do shift, so investing in pieces that suit contemporary tastes and compliment the ever-evolving décor of your home can be tricky. Here at Chiltern Oak, we’ve taken a look at the latest furniture trends for 2022 to help you make an informed decision on what styles and items are likely to get tongues wagging this year.
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How To Clean Oak Furniture
Oak is a natural item of furniture, and because of this, it can be difficult to clean. Generally, because of the grains on the wood, marks and knocks can get hidden, but stains can be more difficult to cover up. Even just water can soak through the wood and leave a nasty stain on it. This article will show you the easiest and most efficient ways to remove marks and stains from your oak furniture.
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Making The Most of Your Hallway Through Decor
Hallway decor can be something of a headache for the style-conscious homeowner. Not a room in its own right but often the first thing you see when entering a property, it is important to set a standard for the rest of the house and present your home in a manner befitting your personality. Looking at the latest trends in hallway furniture, we suggest some of the best ways to make the most of this space.
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Interior Colour Guide – Matching Moods with RoomsBelieve it or not, colour can really impact how we perceive things and can actually alter our moods and emotions. Colour psychology is an intriguing study into how colour affects mood in this way and what we can do to utilise them in making ourselves feel different about a particular space.
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The Ultimate Guide to Painting Oak FurnitureOak is a durable, sturdy wood that has a gorgeous grain and will last a lifetime if cared for properly, so it’s no surprise that it’s an eternally popular option for furniture. However, from time to time, it can do with a little livening up – if you’ve had a piece for a while and changed décor, or simply want to give it a new lease of life, you might consider painting it. Here, we run you through the ultimate guide to painting oak furniture.
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What Colours Go With Oak FurnitureIf you’re planning an interior design project to complement existing items of oak furniture – or are buying new oak furniture for the featured room – there’s one key question you should bear in mind throughout the process.
What colours go with oak furniture? |
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20 Clever Home Storage HacksStorage is a perennial problem in the modern home with more and more accessories and items to help us with daily life – but limited space with which to manage it all can prove a problem. As such, there are a few clever buys and nifty storage hacks that can help give you a few organisation ideas.
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Why We Love the Scandi Style!Hygge, fika, Ibrahimovic: All great things to come from Scandinavia that have helped enhance the culture and bring a little bit of joy to the world, and Scandinavian furniture is no different. But what is it and why do we love it so much?
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Can You Upcycle Oak Furniture?Oak furniture has been eternally popular due to its sturdiness and quality but being a natural product, it’s also liable to damage and suffer age-related wear and tear. Many people are understandably reluctant to throw out their worn furniture because of the quality of the grain but don’t know what to do with it otherwise.
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Clever Space Saving Tips for Your City ApartmentCity living has many advantages. You’re able to be at the centre of a metropolis, a bustling hub of activity, and enjoy plenty of things to do. The potential downside of this is that, with an abundance of people all in one place, space is limited – living in an apartment can mean you haven’t got a lot of room to work with when it comes to interior design or just in terms of having many storage solutions.
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Furniture Layout Guide: Living RoomThe living room is the hub of the home, the nerve centre, if you will. It’s the main area for socialising, relaxing, and entertaining but being a room with so many purposes can mean that creating an ideal layout is not particularly easy.
Here we take a look at how you can create different atmospheres from your space with a few living room layout ideas, and see how the placement of living room furniture can really change a room. |
Get The Look: Bringing Retro Vibes to the BedroomNow a burgeoning style across fashion, interior design, and accessories, it seems like vintage style is here to stay. If you want to get in on the act, it may be tricky to know where to start and how to maintain a cohesiveness. Fortunately, we’re here to help with how you can stay up to date with furnishings that go back in time.
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How To Measure Your Room Correctly for That Next DIY ProjectDIY can be a fun and productive way of upgrading a house or living area without the expense of hiring tradespeople to do it for you. However, sometimes over-eagerness can get the better of us and what should be a simple job often goes awry due to lack of preparation.
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Product Descriptions
Dorset Storm Grey Painted Oak Dog Bed SideboardA stylish sideboard that also comes with a place for your four-legged friend to rest after a hard day’s walkies, this Dorset Storm Grey Painted Oak Dog Bed Sideboard is, as the name suggests, a sideboard with dog bed underneath. A perfect place for pooches to lay their head, with the removable dog bed crate, it’s also a stunning sideboard with a glorious chunky oak top with soft, rounded edges for a classy and contemporary look.
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Dorset Storm Grey Painted Oak 2 Door Small SideboardA small grey sideboard with an impressive amount of storage, this gorgeous piece of furniture opens up with its double-door cupboard to provide plenty of room for crockery or keepsakes. The soft close doors ensure that everything inside remains safe and the hidden door hinges allow for smooth, continuous lines on the exterior.
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Dorset Storm Grey Painted Oak Large Larder Top for Large Sideboard Wine Rack (Top Only)This large larder top is a fantastic addition to any kitchen and pairs wonderfully well with our Dorset Storm Grey Painted Oak Large Sideboard Wine Rack. Designed to sit atop a large sideboard it adds an extra element to your kitchen furniture as well as provides a wealth of storage space for food and condiments. Reserved and sophisticated, it creates an atmosphere of urbane charm whilst giving you extra room to keep your food stocks.
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GEUK
Green Energy (UK) Ltd, also known as GEUK, is an independent sustainable energy company which sells 100% Ofgem-certified green and renewable electricity and gas. Looking for help on their visibility and content, they turned to Honchō when wanting to promote themselves.
Which? Recognises GEUK as a Top Provider of Green Energy
Consumer choice organisation Which? has recognised GEUK as one of the top renewable energy companies in the UK with their new Eco Providers for energy badge.
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How Do Smart Meters Work?Smart Meters are being rolled out up and down the country in an attempt to encourage everyone to think more carefully about how we consume energy in our homes. While they are not compulsory, they are seen as an important part of our journey to net zero, helping households learn how to be eco friendly. Every home in Britain should be offered a smart meter by their energy supplier by June 2025.
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How to Sell Renewable Energy
At GEUK we don’t generate our own energy. Instead, we focus on ensuring that all our tariffs provide 100% green and renewable energy generated by both commercial and domestic generators from across the UK.
Distrelec
A leading online and catalogue distributor for electronics, automation, measurement technology, IT and accessories in Europe, Distrelec contacted Honcho in order to seek out Digital P.R opportunities. Providing them with case studies, these were turned into content pieces that could be presented as Distrelec pieces for their own tech blog.
UK and Eastern Europe Lead the Way in Connected Train Travel but Does the Underground Match Up?Ask any cross-section of British rail commuters for their opinion on National Rail services and you may get an eclectic mix of replies. However, what may surprise some is that the United Kingdom’s National Rail ranks as one of the top providers of smart station facilities in Europe.
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Europe's Most Eco-Friendly BuildingsGreen living is something we should all be striving for with a climate crisis on the horizon and fossil fuels running low but it’s not always easy to achieve. More and more people are taking it upon themselves to live cleaner, greener lives but this is far more effective when the infrastructure is in place and policy encourages more sustainable living standards.
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Complete Care Shop
After a recent website migration Complete Care Shop needed hundreds of product introductions re-written, linking to other categories and sub-categories where possible and to be delivered in a rapid turnaround time. Products range from health and rehabilitation equipment to assisted living aids and medical supplies.
Post-Operative FootwearIf you're recovering from foot or ankle surgery or have sensitive feet due to diabetes, our range of post operative footwear can provide you with comfortable cushioning to protect your feet
Orthopaedic & Body AidsOur orthopaedic aids are designed to help in care and recovery as well as support the carers providing assistance.
Drinking AidsDrinking aids offer a greater level of comfort and control where more standard cups, glasses, mugs, and other receptacles can be difficult to drink from.
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Shower Trolleys and BenchesOur range of shower trolleys are specially designed for comfort and care during transfer to and from the shower area.
Small Mobility ScootersOur range of small mobility scooters offer the same mobility help but in a more compact package.
Adult BibsDining with dignity is not always easily achievable but if mealtimes can sometimes become a little messy, our range of adult bibs help to provide coverage and cleanliness.
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Big Button and Amplified TelephonesBig button and amplified telephones are useful for those who are vision impaired or living with hearing loss.
Rehabilitation EquipmentThe right rehabilitation equipment can make the world of difference to your patients and clients, helping to support them in meeting their goals and work through the challenges of rehabilitation.
High Sided PlatesHigh sided plates and adapted dining dishes offer added support during mealtimes for people living with limited mobility or who struggle with gripping and holding cutlery.
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Group 1 Automotive
Made up of multiple dealerships, Group 1 Automotive provide new and used cars across a range of makes and models. Looking to have their car content kept up to date and optimised with new releases, or with changes in the industry, Honchō wrote landing pages for several car brands they supplied as well as producing Digital PR pieces for them that would also be used as blog posts.
Digital PR Pieces
The Ultimate Driving PlaylistThe simple pleasure of driving around, windows down, with your favourite tunes on can often go unmatched as an experience. Be it because you’re in your own bubble just enjoying some great songs or because you are making a boring commute more entertaining, either way, the experience is almost universal when it comes to the joy of music whilst driving. But what makes the ultimate driving playlist and is there a difference in our tastes when going for a short drive compared to a more drawn-out road trip?
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The Best European Countries for Supercar EnthusiastsTo own a supercar is to live in a rarefied atmosphere, to be a part of an exclusive club that many of us can only aspire to be in. There are, of course, the financial limitations associated with supercar ownership but there are also other barriers that may make it less likely, or even less appealing, depending on where you live.
And while there are barriers to being a supercar owner, your experience as an enthusiast may also be limited depending on which country you live in. So where in Europe should you be jetting off to if you’re a supercar lover? |
Car Pages
Audi A8
Nothing says decadence like Audi. The new Audi A8 takes the unmistakable design and flair of the brand and puts it with extra luxury and attention-grabbing sportiness. A premium car that turns heads with its dynamic looks and unforgettable performance, the new Audi A8 is truly a first-class saloon. And there are different trim levels to personalise the look too. Contact Group 1 Audi to book a test drive in the new Audi A8 now. |
Citroën Berlingo
Whether heading out into the great outdoors or packing up the car for a family adventure, the Citroën Berlingo can do it all. There are 7 seats for getting the whole clan where they’re going during the week, with that space converting into 4000-litres of storage space to hold all your adventure equipment when you need it. That’s more than enough space to fit bikes, kayaks, tents and skis for wherever the weekend takes you. Come to your local Group 1 Citroen dealership in Peterborough to learn more about the new Citroën Berlingo.
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Citroën C5 Aircross
The Citroën C5 Aircross takes the peak performance of SUVs and pairs it with the latest in driving technology and bold Citroën style. The C5 Aircross is robust enough to get you where you want to be thanks to its large wheelbase and bold driving dynamics. This all makes for an ultra-comfortable and flexible SUV. There’s also a variety of personalisation options available so you can truly make it yours. With a generous amount of boot space and innovative design, take everything you need, anywhere. Get in touch with Group 1 Citroen in Peterborough to learn more about the new Citroën C5 Aircross.
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Mercedes EQB
The Mercedes-Benz EQB brings the iconic style and class of Mercedes-Benz to the electric market with an angular and strong SUV. Its powerful and roomy design brings generous space and high-end technology together for an exceptional experience. And it’s fully electric! This means zero tailpipe emissions and a seriously cut running cost. Get in touch with Group 1 Mercedes-Benz to learn more about the new Mercedes-Benz EQB.
Altro
An international industrial flooring and wall cladding company that wanted more optimised content to drive traffic and further solidify their expertise in the field. Taking on the Australian and American markets, I had to write articles in the local vernacular and bear in mind regional differences in sales and audience.
Altro Australia
Décor Inspiration: KitchenCommercial kitchens are areas that see heavy use. There is constant and heavy footfall throughout the day, and contaminants and chaos become part of the norm for those who work in them. Keeping them safe and hygienic on a daily basis is not always an easy task, but with the right flooring and wall lining in place, it can become significantly easier.
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Décor Inspiration: BathroomWhen you think about it, bathrooms can be a bit of an odd space. They’re where we can feel at our most vulnerable but also where we go to relax, soothe and clean ourselves. They need to provide a welcoming atmosphere while remaining hygienic and this is even more important when in a shared bathroom of a hospital or aged care facility.
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Bring the Wood Look to Your Next ProjectWood is always a popular flooring option because of its classy and classic presentation. However, vinyl alternatives can provide the same visual aesthetic with the added benefits of easy to clean durability.
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Bring a Room to Life with Wall LiningWhen wanting to imprint a sense of personality onto a space, or change the atmosphere of a room, the first thing you look at are the walls. A large, blank canvas, the walls aren’t just the structural core of what makes a room, they also offer the opportunity to be creative and personalise the space.
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How to Use Sustainable FlooringSustainability and being more eco-conscious is on the top of everyone’s agendas. Here at Altro, we are constantly looking at ways to bring more sustainability to our products. One area that has been particularly fruitful is that of sustainable flooring, which can be reused or recycled at the end of its life cycle. But how do you use it, and what makes it sustainable?
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How Altro Approach SustainabilitySustainability is a word on everyone’s lips at the moment and is a mounting concern throughout the world in everything we do as individuals, organisations and communities. However, where some may pay lip service to the idea of using more sustainable practices, Altro takes a holistic approach to how we see sustainability and what we can do to achieve it.
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Altro Americas
What is The Best Flooring for DogsDogs, doggos, pups, fur babies, woofers, man’s best friend. Whatever you call them, these family members are often far more discerning than we give them credit for, and such is the passion for our furry friends that even the most minute detail that might affect their comfort or mood can also influence the purchasing decisions of their human counterparts.
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Best Uses for Rubber FlooringRubber flooring has a variety of benefits that can be a suitable option for a multitude of applications including gymnasiums, leisure and sports settings, education and retail.
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A look at Altro Adhesive-Free FlooringIf you’re looking for durable, sustainable flooring that needs to be back in action as soon as it has been installed, then adhesive-free flooring is a great fit for what you need. A solution for the whole building, Altro have a range of adhesive-free flooring that can be rapidly fitted and suit multiple settings thanks to their enhanced comfort, and variety of designs and styles.
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Singer Outlet
An official main retailer of Singer Sewing Machines in the UK and Ireland, Singer Outlet saw massive gains during lockdown periods of the COVID outbreak. Once things opened up again, they wanted to seize on this momentum and increase their visibility with an all encompassing search and social campaign. In terms of content, we set about developing a content plan that involved re-writing their product descriptions in a manner that optimised them and still gave a good overview, and user experience, of the product, and developed blog posts that offered insights and solidified their expertise in the field.
A Beginners Guide to Using a Sewing MachineSewing machines can speed up the process of sewing and make it so much more efficient to sew and be creative. However, if you’ve never used one before, they can seem a little daunting, but you needn’t worry about getting started. With our handy guide, we can help you understand sewing machines better and direct you to tools that will help you learn more about sewing and sewing machines, and discover which is the right one for you.
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8 Ideas for Winter Items You Can Sew at Home on Your Sewing MachineThe nights are drawing in and the frosty nip of winter is just around the corner, but that’s nothing to be down about as you can start to get cosy with chunky knits and cups of cocoa. For the crafty amongst us, now is the time to prepare and get going on those wintery projects so they’re ready in time for the chilly season. Here are some ideas for what you can sew at home on your sewing machine.
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The History of Singer Sewing MachinesSinger is, undeniably, one of the most recognisable brand names in the world. Even outside of the sewing industry, if you ask someone if they’ve heard of Singer sewing machines, they’re likely to have at least a vague knowledge of them. Their presence has permeated into pop-culture and beyond but what made them such a heritage brand, and where did it all begin?
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Singer Heavy Duty 4423The Singer Heavy Duty 4423 is a fully automatic, high-powered sewing machine with a maximum sewing speed of 1,100 stitches per minute to make light work of those bigger tasks.
Singer Confidence 7640Confidence by name, confidence by nature. With an LCD screen that shows stitch selections and settings, you can sew and quilt with assurance thanks to the Singer Confidence 7640. With 200 built-in stitches, you can create your own pieces or enhance already existing items with ease.
Singer Professional Stylist 9100The Singer Professional Stylist 9100 is a Singer sewing machine packed with high-end features that gives you a smooth and enjoyable crafting experience, and professional finish to projects. With 400 built-in stitch patterns across basic, stretch, and decorative, you can find what works best for you and even personalise projects with letters and numbers.
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Singer Heavy Duty 4411The Singer Heavy Duty 4411 is a robust and durable Singer heavy duty sewing machine, as the name suggests, with the power of a semi-industrial piece of equipment. .
Singer Heavy Duty 5523With a 60% stronger motor and an extra high sewing speed, the Singer Heavy Duty 5523 is a powerhouse packed full of practical features. The heavy duty metal interior frame, and stainless steel bedplate provide strength and stability, and there is support to add an extension table to give even more sturdiness when dealing with longer garments.
Singer Craftmaker M35The Singer Craftmaker M35 comes with the latest Singer sewing machine ergonomic design to make sewing a more comfortable, and practical, experience. Encouraging better posture, and increasing the surface area to work on, thus making it one of the best beginner sewing machines to learn on. Of course, even if you’re an advanced sewer, there are plenty of features that’ll make this easy-to-learn, easy-to-love machine your new favourite!
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Singer Quantum Stylist 9960Don’t let the space age name intimidate you, the Singer Quantum Stylist 9960 may be computerised, and have a wide array of features and fittings, but it’s a very simple sewing machine to use.
Singer Professional C430A sewing machine for the finer things, the Singer Professional C430 comes with an amazing array of 810 stitch patterns, and five fonts for the ultimate in customisable creativity. The LCD screen shows you the exact settings and stitch selections you’ve chosen, whilst the variable needle position opens you up to different sewing techniques, putting you in control of exactly how you want your project to turn out.
Singer Fashion Mate 3342The Fashion Mate 3342 is a Singer sewing machine for the basics and beyond! A great sewing machine for beginners, the easy-to-use functions make accessorising or creating your own projects simple and fun.
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Crafting Outlet
A sister store to Singer Outlet, Crafting Outlet sells sewing and craft accessories. In a market dominated by high-street brands, they wanted to compete on a greater scale online. Developing blogs that utilised keywords which competitors were targeting and they were not, they could close that gap and establish themselves as a reliable and source of knowledge, as well as a trusted retailer.
6 Halloween Craft IdeasSpooky season is nearly upon us, and what’s more enjoyable than making and hanging your own devilish decorations? Of course, creating creepy and creative Halloween arts and crafts is fun but sometimes you just have no idea what to do. Here we take a look at six fantastic Halloween craft ideas to help you get into the scary spirit.
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8 Essential Items for Autumn WreathsIn this blog post, we talk about essential items for creating your own wreaths so that you can craft your own decorations for the autumnal season with the perfect supplies. A great craft to add a little magic to your front door, or just as a decoration in your home, discover what you need for wreath decorations below.
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The Best Scissors for Different CraftsScissors are a vital part of almost any crafter's equipment as you snip fabric to shape or cut thread and materials to size. But did you know that there are different types of scissors for different crafts?
This is because different blades and different scissors sizes can be utilised more effectively depending on what you need them for. We take a look at different craft scissors and exactly what they do. |
Online Carpets
An online carpet retailer looking to compete with national brands, Online Carpets approached us for a unified search, paid and digital pr approach. From a content perspective, this involved building pages to target missing keywords and ranking terms, as well as providing guide and blog content for carpets, flooring, and artificial grass.
Pet-Friendly Flooring SolutionsWhen it comes to choosing flooring for your home, pet owners often face a dilemma. On one hand, they want a stylish and durable option such as wooden flooring, but on the other hand, they also need something that can withstand the wear and tear of their furry friends. Luckily, there are now plenty of pet-friendly flooring solutions available, including vinyl flooring, that can offer the best of both worlds. In this blog post, we'll explore some of the top options for pet owners looking to upgrade their flooring.
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When it comes to deciding on the right flooring for your needs, making the correct choice can be a difficult one. However, armed with the right information you need, you can make an educated selection to get the ideal look and feel for your space.
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Scandi Chic – Stylish Scandinavian-Inspired Flooring Ideas to Fit TodayScandinavian-inspired design has long been popular when it comes to home furnishings and interior décor. With its clean lines, neutral colour palette and minimalistic approach, it's a timeless and versatile style that can be easily incorporated into any home. One of the key elements of Scandi chic is the use of natural materials, such as wood and wool, which bring warmth and texture to a space. However, with the costliest of natural hardwoods and more durable and robust options available, we look at how you can utilise rugs and vinyl flooring - and how they can add a touch of elegance and functionality to your home- and still get the Scandinavian look.
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Cosy Up – Rug Inspiration for Every Room
The humble rug can make a massive difference to a space, providing instant warmth and character without any major upheavals. It can draw the eye with bold patterns and designs or complement a décor with soft and neutral shades.
Rugs are ideal for where there isn’t carpeting but you still want a touch more comfort underfoot or something to bring the room together (like rooms with vinyl or wood flooring). But sometimes you need a little inspiration for a space and an understanding of what will work best with it, and we are here to help with our handy rug inspiration.
Rugs are ideal for where there isn’t carpeting but you still want a touch more comfort underfoot or something to bring the room together (like rooms with vinyl or wood flooring). But sometimes you need a little inspiration for a space and an understanding of what will work best with it, and we are here to help with our handy rug inspiration.
CarpetsTransform your space with the perfect carpet from our huge range, whether you're after a great quality cheap carpet or a luxuriously plush soft carpet. A carpet has a huge impact on the décor, design and feel of a room, so getting the right carpet and shade for you is essential.
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Vinyl FlooringDiscover the perfect and affordable flooring solution with our wide range of vinyl flooring. Due to its durability, easy to clean nature and moisture resistance, lino is a great option across the household.
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Laminate FlooringWith a huge range of laminate flooring available, we have the ideal product for those looking for a durable, affordable, and easy-to-install and maintain flooring solution. Incredibly simple to care for, it’s resistant to scratches, dents, and stains, and can be cleaned with little to no fuss making it great for busy homes with children or pets.
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MINISO
International lifestyle retailer MINISO launched in the UK and needed a rapid turnaround of content for their products and category pages on their website, as well as email marketing.
Mini FamilyThe MINISO Mini Family are a host of original characters that come to brighten up your day. Meet our lovable MINI Family gang: Minisau, the dino; Memo, the cool kitten; Shiba Inu, the playful pup; Bunbun, the hopping rabbit; Piglet, the giggly piggy; and Penpen, the happy penguin.
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Toy StoryHowdy, partner! Get ready to go on some wild adventures with Woody, Buzz Lightyear, and all your Toy Story pals. We've got a bunch of Toy Story merch that makes the Disney Pixar movie come to life in your home.
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MinionsCalling all Minion fans and banana enthusiasts! Get ready because our Minions merch has arrived with a bang. These yellow troublemakers from Despicable Me are experts at causing chaos. You can carry the fun with you wherever you go with our Minions products.
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Zuma
Zuma sell luxury downlights that have smart integration so can act as speakers and be controlled via voice commands, suitable for anywhere in the home. They approached us to become more visible online and wanted optimised content for their web pages that delivered a high-class and easily digestible user experience as well.
Bezels Page
Zuma downlight bezels are magnetically detachable from all Zuma lights. They can sit flush into the ceiling to provide a clean and seamless finish.
Roberts Radios
The iconic electronics brand Roberts, reached out to us to make their website more visible and generate content that would appeal to. those that understood it as a heritage brand as well as a younger audience. Creating optimised category pages and blog content for them we utilised their classic retro designs as a selling point,
Radios That Pop: How Colourful Designs are Taking the Audio World by StormOn the surface, audio equipment need not be a bright and bold piece of technology in your household. It’s all about the sound, so why move away from the classic black radio? Well, this is certainly true in as much you’re always going to want high quality sound over anything else from your equipment but that doesn’t mean you need neglect other aspects.
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Roberts in ColourBring a burst of colour to any room your radio is in and make others green with envy thanks to the stylish design and striking shades of our audio equipment. Pick up a green radio that pulsates with high-performance sound and catches the eye with iconic Roberts design.
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